kind cosmetics
︎︎︎2022
︎︎︎brand identity
the beauty industry is known to lack inclusion and representation of diverse identities. the stereotypical image of beauty is commonly shown as tall, white, hetero, cisgender women. this profile of beauty promotes unrealistic and detrimental standards.
kind cosmetics is a queer concious beauty brand that embraces makeup for humankind. through the use of an intentionally designed brand identity and packaging, visual language, and photography, kind cosmetics intends to eliminate stereotypes in the beauty industry and promote self-expression through beauty routines. kind is made up of gender neutral products, branding, and packaging. the inclusion of diverse models and identities within advertising and marketing is crucial to communicating equity and inclusivity. kind works to advertise and market toward a broader audience, including the queer community specifically, through intentional messaging, relative symbolism, and an inclusive visual language. the goal of the kind brand is to remove stereotypical gender norms from the beauty industry and promote self-expression through the use of makeup and beauty.
kind cosmetics is a queer concious beauty brand that embraces makeup for humankind. through the use of an intentionally designed brand identity and packaging, visual language, and photography, kind cosmetics intends to eliminate stereotypes in the beauty industry and promote self-expression through beauty routines. kind is made up of gender neutral products, branding, and packaging. the inclusion of diverse models and identities within advertising and marketing is crucial to communicating equity and inclusivity. kind works to advertise and market toward a broader audience, including the queer community specifically, through intentional messaging, relative symbolism, and an inclusive visual language. the goal of the kind brand is to remove stereotypical gender norms from the beauty industry and promote self-expression through the use of makeup and beauty.
